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By: TOM BRANNA

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The New American Shopper Shopper panic may be over, but there has been a shift in America’s attitude aboutit, according to executives who monitor the retail landscape and shopping behavior. Frugal behavior is now considered trendy by many shoppers and will continue for years to come, says some market observers. “Americans have changed how and where they shop, first through necessity, now through choice.They no longer live to shop, they shop to live.They ...

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